Interview
Genesis: Brand Design Brand
Luc Donckerwolke is more than just head designer at Genesis. As Chief Creative Officer and Chief Brand Officer, he oversees every aspect of the brand design. In our interview, he explains why this model has a future and how the Magma performance line aims to really get the brand’s heart beating even faster.
Luc Donckerwolke is more than just head designer at Genesis. As Chief Creative Officer and Chief Brand Officer, he oversees...