Iconic

The list of qualities for which the British are to be admired is a long one. There’s their politeness. Their dry humour. Their ritualised tea time. The way they manage to strike a balance between tradition and rebellion. Their unmistakable design. The latter is now on display in a new suite at London’s Brown’s Hotel.

As a tribute to British creativity, craftsmanship and timeless style, the British capital’s oldest luxury hotel and the renowned designer Paul Smith present the new Paul Smith Grand Suite – an exclusive three-bedroom suite styled like a private residence. The suite thus brings together two British icons under one roof.

The suite bears the unmistakable hallmark of the British designer: curtains featuring the iconic Signature Stripe, developed in collaboration with Maharam Fabrics, are tied back with original Paul Smith ties. Rugs from the current 2026 collection, created in collaboration with The Rug Company, complement the interior.

British craftsmanship runs like a common thread through the design – from hand-painted porcelain lamps by Atelier Lyngard, through bespoke ceramic pieces by Charlotte Salt and Elaine King, to bespoke glass objects by Emsie Sharp and Stewart Hearn. Fabrics such as Harris Tweed add further accents and emphasise the link to Paul Smith’s current ready-to-wear collection. And personal collectables, English antiques and historic Japanese screens lend the suite its distinctive character.

We’ve already got the perfect opportunity to experience the Paul Smith Grand Suite at Brown’s Hotel: the Salon Privé Blenheim Palace Concours, which takes place from 2 to 6 September 2026, less than a two-hour drive from Brown’s Hotel. At Sir Winston Churchill’s birthplace, unique vehicles – ranging from classic cars to the latest hypercars – will be on display for four days. Naturally, a British classic would be the ideal choice for the visit: a MINI from the Paul Smith Edition.

→ roccofortehotels.com