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ALO

The Power of Perspective

The Japanese expression ‘yō no bi’ celebrates the beauty of handcrafted objects – and at the same time conveys the idea that things only truly become beautiful when we use them in our everyday lives. This applies to traditional Japanese teacups – but also to sunglasses such as those from ALO’s new six-piece collection: designed in L.A., handcrafted in – you guessed it – Japan, and showcased by six iconic faces.

  • Text
    Verena Stuhlinger | Lisa Kummerer
  • Photos
    ALO

What began in 2007 as a yoga clothing range has evolved over the past 19 years into a comprehensive wellness brand. We’re talking about ALO. Now, with its new six-piece sunglasses collection, the brand is showcasing six new perspectives on wellness. All models were designed in Los Angeles and manufactured in Japan – the production facility regarded as the gold standard for luxury eyewear.

“A large part of ALO’s core philosophy is based on the power of the mind to shape one’s own reality. With positivity as one of our core values, this campaign explores the idea that perspective is everything – and that a conscious shift can change the way you see the world.”
Summer Nacewicz, Executive Vice President of Marketing & Creative at ALO

The stars of the campaign: naturally, the six new sunglasses models, presented by six well-known faces. Among them are established icons and influential figures from the next generation: Lila Moss, Amelia Gray, Matthew Noszka, Lara Stone, Alton Mason, and Estelle Chen.

1/6

The collection uses Takiron acetate, a material that has been perfected by artisans over the course of almost a century and is characterised by maximum durability and colour intensity. The artisans ensure the glasses’ shine by polishing all surfaces by hand.

ALO sunglasses will be available from 22 July 2026 – in the online shop and at ALO Sanctuaries worldwide.

→ aloyoga.com

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