Artikel / Blog

Today, Americans celebrate their national drink: "Coke", also known as Coca-Cola. And we celebrate the automotive design trend of the "Coke Bottle Shape" from the 1960s, which made the curved lines of the legendary lemonade bottles the design benchmark. Our top five vehicles in bottle shape.

A scooter is generally really practical. Especially in city traffic. But where to put all the things you need to transport from A to B after a shopping trip? The bike manufacturer ANY has an idea. The result: the LUV1, the electric two-wheeler with 120 litres of storage space.

With a Ducati Multistrada V4 Rally, the possibilities for the rider are extreme: road, gravel, scree or desert - it doesn't matter. Now, with the "Factory Made" option, one more feature has been added.

Good wines and stories that are allowed to grow - that is the Domaine du Grand Fontanille. Rediscovered and run by the German Leuschner family, modern wines are created here using traditional craftsmanship. The best thing: you can win a tasting package from us.

When we talk about the "right measure" when driving today, we inevitably end up with the Defender OCTA. Why? Because it breaks this mould with a running start. A philosophically fuelled night drive on the occasion of the "Night of Characters" in Hamburg.

We join the more than 800 speakers at OMR in Hamburg – the largest knowledge and inspiration platform for the digital and marketing scene in Europe – and follow their tips for top performance in everyday working life. Not just for marketers. And with a focus on your personal well-being.

Formula E in Berlin. Porsche triumphs. And everyone is watching. Not only because of the success, but also because of a very special livery.

George Clooney is one of Hollywood's biggest stars – not only because of his Oscar-winning films as an actor and producer, but also because of his political commitment. Also not to be forgotten: his mixture of coolness, self-irony and intelligence, which is rarely seen in this industry: Today, the two-time (!) "Sexiest Man Alive" celebrates his 65th birthday! We congratulate him – and take this opportunity to take another look at the interview from rampstyle #25.

OMR has opened its doors in Hamburg. The event no longer just shows marketing trends, but also visualises how brands are becoming systems - connecting products, spaces and digital interfaces. We took a closer look.

Today sees the start of OMR in Hamburg – Europe's largest trade fair for digital marketing – and an old acquaintance of ours is right in the middle of it all: Toan Nguyen. The gamer and entrepreneur is now a self-declared biohacker and will be speaking in Hamburg on the topic of longevity – just like in his joint podcast with doctor Dr Anne Latz. And, we can already reveal that much, he'll also be talking to us in the upcoming rampstyle #38.

Last year, Aethos surprised us with the campaign "The Rules Are Different Here" – and changed our understanding of travelling. Now comes part two – shot on Mallorca – which leaves you wanting more.

"Our job is to make technology human and accessible." Said VW Head of Design Andreas Mindt in an interview for ramp #68. So how do you do that in China? With an "In China, for China" strategy. What does such a "People's Car" look like? You can see it at Auto China.

The term "retro" originally comes from Latin and means "back" or "backwards". Today, it describes things that are newly produced or modernised, but are stylistically oriented towards past times. The example of smart at Auto China in Beijing shows what this can look like in concrete terms.

Happy birthday, Ana de Armas! She quite charmingly upstaged Daniel Craig in "No Time to Die”, shone as Marilyn Monroe in "Blonde" and mixed up the "John Wick" universe in 2025: The now 38-year-old is unstoppable. You can tell in conversation with her too – but it’s best to read for yourself.

A road-legal hypercar that bends the rules of aerodynamics and legislation. Aston Martin Exterior Design Manager Ondrej Jirec explains to us in an exclusive interview why the Valhalla is a "show car for the road" and how over 1,000 hp can be transformed into pure aesthetics.