The fact that gaming is no longer a niche activity is demonstrated by the more than three billion people worldwide for whom video games are an integral part of their everyday lives. David Wahl, a designer at IKEA of Sweden, queued all night himself 25 years ago to get his hands on the first Xbox console. Years later, this very same designer is launching a joint, exclusive collection in collaboration with this very same gaming giant. Where? At Gamescom, of course.