Motorsport begins long before the start. With rules and rituals within a carefully crafted system. And with something that, to this day, defies all calculation. CUPRA brings both sides to life. With a single car. The Formentor VZ5.
ramp #71 Yabba Dabba Doo!
There’s Fred. Fred’s delighted. No sooner does the siren wail than he slides down his dinosaur’s tail, jumps into his stone car and roars: ‘Yabba Dabba Doo!’
For more than sixty years, everyone has instantly understood what’s meant by that. Psychologists later came up with all sorts of terms for it. Philosophers distinguish between happiness and joy. Neurologists explain dopamine.
(Issue available in German only.)