Artikel / Blog

CUPRA is the official main and mobility partner of the Berlinale for the second time. At the 76th Berlin International Film Festival from 12 to 22 February 2026, the challenger brand is setting an example for creativity, innovation and the promotion of talent - also with a special competition.

Fashion isn’t just an accessory to mobility. It’s part of the movement. CUPRA has taken this idea and turned it into a radical design philosophy – creating its own creative ecosystem in the process: the CUPRA Design House.