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ramp #71 Yabba Dabba Doo!
#71

ramp #71 Yabba Dabba Doo!

There’s Fred. Fred’s delighted. No sooner does the siren wail than he slides down his dinosaur’s tail, jumps into his stone car and roars: ‘Yabba Dabba Doo!’
For more than sixty years, everyone has instantly understood what’s meant by that. Psychologists later came up with all sorts of terms for it. Philosophers distinguish between happiness and joy. Neurologists explain dopamine.

(Issue available in German only.)
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Interestingly, joy often begins even before anything happens; anticipation is one of the most wonderful forms of joy. That is why every road movie begins long before the first bend, and one could say: the fascination of the car lies in institutionalised anticipation. And in the idea that the world belongs to us.

Which brings us back to Fred. Ironically, one of the most famous cars in pop culture has no engine, but what looks like a technical flaw turns out to be a rather clever manifesto. The Flintstones knew this long ago: enthusiasm springs from immediacy. This issue celebrates exactly that. The joy of the car, of setting off, of life and of everything in general. So: windows down, first gear – and off we go.

Yabba Dabba Doo!

Anticipation for the advanced

A super-super-super test, just as you’d imagine. Because the spotlight was on a Porsche 911 Turbo S Cabriolet and a Bentley Continental GTC Speed. And, of course, the anticipation – which took on a very special significance for our writer given recent events.

»I’ve always gone against the grain a bit; even at Hyundai, I manage my team as if it were my own company.«
Luc Donckerwolke
An interview with Luc Donckerwolke
He is President and Chief Creative Officer at Genesis and has more creative freedom than any other head of design at a major corporation before him. And he gives the most entertaining interviews.
1/5
At CUPRA, things are getting unofficial
In 2026, the CUPRA Formentor VZ5 will be keeping order in the DTM as the safety car and leading car. On board: Daniel Abt and the creator Felix Stein – and a livery entitled ‘Unofficial Livery’.
An interview with Fabrice Cambolive, CEO of Renault
We spoke to the Frenchman about bringing emotion back into the car, the limits of retro design – and what it takes for a car to capture people’s hearts today.

All the best. Ducati

A hundred years of Ducati – congratulations! And to mark the anniversary, there’s the Collezione 100: ten special-edition models, each limited to 100 units. Not too shabby.

»A car may look different, but the iconic elements should be clear and serve a purpose. And they must fit harmoniously with the overall design you have chosen.«
Franciscus van Meel, CEO of BMW M
In conversation: Franciscus van Meel, CEO of BMW M
The man is not only CEO, but also a chassis engineer and a racing driver. Among other things, the interview explored why BMW M is creating its own in-house competitor.
Attack in White, or the 1908 Mercedes Grand Prix
In 1908, racing cars from Untertürkheim and Mannheim competed in the Dieppe Grand Prix. The story of a great race – told through a 1908 Mercedes Grand Prix car that is back on the road today.
The winners from DENZA
DENZA is launching in Europe with a fully electric supercar available in three variants: Coupé, Spider and Racing. The 1,604 PS DENZA Z is set to win people over straight away. It might just work, let’s say.
»For me, cars are a true cultural achievement – the machine that comes closer to human nature than almost any other.«
Marcus Breitschwerdt
We spoke to: Marcus Breitschwerdt, CEO of Mercedes-Benz Heritage
A conversation about motor racing as a starting point, the joy of a challenge, the pleasure of creativity – and about why looking back can sometimes pave the way forward.

An escape room called OCTA

Some people pay an entry fee to escape the daily grind through puzzles. Others get into a Defender OCTA, head off-road and leave all the beaten track behind. That works just as well.

1/8
  • Pages
    274
  • Format
    220x280
  • Language
    Available in German only!

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    rampstyle #26 Good News
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Press reviews

A lavish, passionate car-­experience-image-text magazine.
Horizont
ramp – The not just somewhat different, but radically different car magazine
Frankfurter Allgemeine Sonntagszeitung
You can make magazines with calculated planning and market research or with courage and passion. In the latter case, the result is a magazine like ramp. A premium car magazine.
Werben & Verkaufen
A magazine that competently navigates out of the automotive comfort zone, that remixes cultures and journeys beyond the usual reading habits now and again. In short: that inspires, provokes and polarises
Chromjuwelen
ramp is the world’s best car magazine.
bild.de
A jam session among creatives, an art object and an idea workshop.
Frankfurter Allgemeine Sonntagszeitung