The test drive forms part of a larger event on the Romanian mountain passes, which were specially closed off by the local police for this purpose. Angelos Sfakianakis, Retailer Marketing & Comms Manager, has invited several dozen customers and dealers to experience Bentley’s new performance culture. The slogan: ‘Speed Society’ encapsulates the brand’s new identity. “The Bentley Supersports is back. It was built for true motoring purists. Bringing that to life was the aim of this event,” says Sfakianakis. The Supersports is intended to herald a turning point in the storytelling of the brand, which is over 100 years old, whilst at the same time marking a return to its original values, as once established by the competitive spirit of the legendary Bentley Boys. Faster than a train. You’ll remember. So Bentley realised that luxury alone isn’t cool. But just being cool isn’t cool either. A stark paradox, certainly. Yet one that becomes clearer with every hard-braked corner, with every acceleration out of a bend. It’s about letting off steam, maintaining the tension, feeling the resistance in the steering wheel – a resistance you can actually feel.
And in the end, it’s the images, above all, that linger.