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At the FAT Ice Race in Zell am See, Bentley presented a third variation of its luxury SUV DNA with the Bentayga X Concept - technically sharpened, functional and consistently designed for off-road use. Oh yes: it is also the start of a new partnership.

Actor Lucien Laviscount and Bentley are writing a new chapter of British coolness together. As the new global brand ambassador, he represents what Bentley has always stood for: craftsmanship with soul, tradition with drive - and plenty of charisma.

During our car wash conversation with Frank-Steffen Walliser, the Bentley CEO not only gave the Continental GT a good dusting. Talk also turned to tradition and modernity – and to the kind of thing you don’t talk about, but just deliver.