Dreams of the Dune 2026

A spanner in the works? Not a chance! Giorgio Armani × Kith.

Milan meets New York. Tailoring meets streetwear. And all of this in the middle of the Moroccan desert. For their third collaborative collection, ‘Dreams of the Dune’, Giorgio Armani and Kith combine Italian elegance with urban casual style. The result? Looking rather smart. Even in the sand.

Text
Thomas von Knigge
Photos
Kith

Some collaborations are forged around a conference table. Others lead straight into the desert. Giorgio Armani and Kith have opted for the latter.

On 9 October, the two brands presented their new Autumn/Winter 2026 collection at sunset in the Agafay Desert, south of Marrakesh. A thoroughly fitting setting for a collection inspired by the desert’s colour palette and textures.

So much for a desert look.

Ronnie Fieg, founder and creative director of Kith, delved deep into the Armani archives for this collection. The relaxed silhouettes of the late 1980s and early 1990s served as a particular source of inspiration.

Soft shoulders, flowing trousers, generous cuts. Paired with leather jackets, cashmere, suede and plenty of shades of sand, brown and grey. Classic Armani codes, reinterpreted with Kith’s urban nonchalance.

The exciting thing about this is that it’s not simply a matter of printing a luxury logo onto streetwear. Rather, two different notions of elegance come together – and discover that they get on surprisingly well.

“Ronnie Fieg, founder and creative director of Kith, delved deep into the Armani archives for this collection. The relaxed silhouettes of the late 1980s and early 1990s served as a particular inspiration.”

Suits meet trainers. It works.

Of course, accessories are a must. New versions of the GEL-MAI 0.1 have been created in collaboration with ASICS. Diemme contributes sturdy boots, whilst the American brand ’47 supplies baseball caps featuring the New York Yankees logo.

A touch of Manhattan, a touch of Milan. And quite a lot of Marrakesh.

‘Dreams of the Dune’ has been available since 16 October. This third collaboration demonstrates one thing above all: good fashion doesn’t have to choose between tradition and the present.

Sometimes, all it takes is a change of perspective. And occasionally, a change of time zone too.

→ armani.com

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