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Rebellious Times

Rebel. Icon. World Champion. In the 1970s, James Hunt epitomised the pop star racing driver. He broke with all conventions, wore jeans instead of smart suits, and loved to party hard, but on the racetrack he was utterly focused. In short: James Hunt combined style, nonchalance and skill like no other. The joint collection from Puma Motorsport and McLaren now follows his example.

  • Text
    Verena Stuhlinger
  • Photos
    McLaren

He was one of the great heroes of motor racing’s golden age: James Hunt. Just as fearless on the track as he was at the bar, he was known for his excessive lifestyle and eccentricity. Thanks in part to his mane of blond hair, he was regarded as the ”rock star of Formula 1”. And his lifestyle provided plenty of talking points in other ways too: he smoked, drank, never turned down a party, and his racing suit bore the words: ”Sex – Breakfast of Champions”. That someone like that might have the odd quirk or two? It’s almost logical. Hunt, at any rate, always cut the toes off his shoes.

His success proved him right: in total, the Englishman won ten Grand Prix races; in 1976, he became Formula 1 World Champion with McLaren, edging out Niki Lauda by a single point in the final race of a dramatic season. This duel also went down in pop history and was immortalised in Ron Howard’s 2013 Hollywood film ”Rush”, starring Chris Hemsworth and Daniel Brühl in the lead roles.

"I didn’t mind being overtaken by him. James was the only one allowed to beat me, because I liked him..."
Niki Lauda
© 50DAG2026 | Wikimedia Commons
© 50DAG2026 | Wikimedia Commons
© 50DAG2026 | Wikimedia Commons
© 50DAG2026 | Wikimedia Commons

Now his legacy is being celebrated with the Puma Motorsport x McLaren: James Hunt collection. It comprises a casual racing jacket, loose-fitting hoodies and T-shirts.

The racing jacket and hoodie feature motifs from ”Rush” and the nostalgic red and white of Hunt’s racing car, whilst the graphic T-shirts reinterpret Hunt’s penchant for adorning his clothes with doodles and lettering. The McLaren Racing Speedcat James Hunt trainers are inspired by his racing boots – though in this version they feature a toe cap.

1/7

The entire collection is available online.

→ puma.com

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