Fashion and art. A rather close relationship. Sometimes this leads to exciting collaborations, sometimes to limited-edition collections. And sometimes you find yourself wondering whether art is actually dictating fashion. Or the other way round.
Stone Island takes a refreshingly pragmatic approach.
Less logo. More possibilities.
At Frieze London, which took place in Regent’s Park from 14 to 18 October, the Italian brand once again supported Frieze Focus. A section for young international galleries, which were able to present themselves to a global audience at the renowned art fair.
35 galleries from 17 countries took part in 2026. Stone Island contributed financially to their participation. Because visibility is a wonderful thing. It’s just a pity it isn’t free.
Experimenting? We can.
It’s rather fitting that Stone Island, of all brands, is involved here. Since 1982, the brand has been experimenting with materials, dyeing processes and unusual textiles. Research meets design. Technology meets creativity.
It all feels rather familiar from the world of contemporary art.
Stone Island has been supporting Frieze Focus since 2023. And, of course, a touch of fashion was a must: for this year’s edition, an ‘Artist Uniform’ T-shirt was created featuring a work by the artist Arébénor Basséne.
But the real story isn’t the T-shirt. It’s the support for young galleries, which are gaining greater international visibility as a result.
Is this still fashion or already art? Perhaps it’s one thing above all else: a rather good way of promoting culture.
