Munich, 1976. In the Bavarian capital, a young entrepreneur named Michael Cromer opens a leather goods shop, whose initials – MCM – will soon adorn bags all over the world. In the same year, the FC Bayern women’s football team lift their first German league trophy. Two Munich stories that have run parallel for half a century. Until now. Because in 2026, both will celebrate their 50th anniversaries, and they’ll do so together: with an exclusive partnership and a capsule collection.
Not only do both brands share the same home town, but they also stand for performance and innovation and share a modern, self-assured attitude. Added to this is adidas’s long sporting tradition from Herzogenaurach. The collaboration is a logical next step. And this is what the whole thing looks like when translated into a collection: