Interview

The Only Thing That Looks Good on Me Is You

Do you happen to know when Bryan Adams sleeps? Neither do we. What we do know is that he’s just released a new photography book titled #shotbyadams, he’s got another album in the works, and he’s touring Europe. A full schedule, in other words. And yet he still found time to answer a few questions for us.

  • Interview
    Michael Köckritz
  • Photos
    Bryan Adams, Camerapress London

There’s an old saying that goes something like: God gives everyone on earth the same amount of time in their life. But in Bryan Adams’s case, we’re not entirely sure if he wasn’t granted a few extra hours here and there. Why do we say that? Because in August he’s releasing a new album titled Roll with the Punches, he’s on tour in Europe – and his new photography book, ­#shotbyadams, featuring his best work in fashion and portrait photography, was published this May. Just a quick glance through the pages reveals the precision and intuition with which he portrays personalities like the Queen, Iggy Pop, Willem Dafoe or Robbie Williams. “I appreciate not only his way of composing images and playing with light,” says Giorgio Armani, “but also his ability to converse with those in front of him, making them feel at ease and then photographing them, almost unexpectedly.” Of course, the Italian fashion designer is featured in the book as well; in fact, he wrote the foreword. What Bryan Adams himself has to say about the book and his music – you’ll find that here. Naturally, we just couldn’t pass up the opportunity for an interview.

The theme of our magazine this time is “There Is No Substitute”. As a musician and photographer, what, in your opinion, makes an artist truly unique?

Being able to write your truth. I’m really excited about the young generation and what their writing is like. Billie Eilish or Lola Young, for example. Young songwriters that can really speak their truth. It’s amazing.

The photography book #shotbyadams was published by Steidl.
The photography book #shotbyadams was published by Steidl.
You’ve just published a new book of ­photographs. What can you tell us about #shotbyadams?
It’s a retrospective of the past ten years of my portraiture and fashion photos.
Giorgio Armani wrote a very personal ­foreword . . .

I was deeply touched by his kind words. I truly wasn’t expecting it. He’s such a gentleman.

How did the collaboration with Giorgio Armani and his niece Roberta come about?

Roberta arranged it. I wanted to work with Giorgio, and Roberta wanted a photo with them both together. I had actually photographed them both before this studio session – at Roberta’s wedding in the nineties.

Giorgio Armani with his niece Roberta (left) |  Ballet dancer Sergei Polunin (right)
Giorgio Armani with his niece Roberta (left) | Ballet dancer Sergei Polunin (right)
Is there one photo in the book that holds special meaning for you?

I suppose it would have to be the one of Queen Elizabeth II and Prince Philip. That was a fantastic session. I shot it on my 10x8 camera, which in hindsight wasn’t the most practical idea, especially since I knew the brief was “You only have five minutes!” In the end, that camera actually bought me some time, because Her Majesty was really delighted that I had brought it. She immediately remarked on it and both she and Prince Philip came over to look at it, with comments like, “We haven’t seen one of these for ages.” In the end, those five minutes lasted much, much longer.

Is there another person you photographed who particularly stands out in your mind?

Working with Iggy Pop was a lot of fun. He arrived without an entourage and basically exploded onto the set when it was time. It was really hard to choose a photo of him, they were all so good.

Is photographing musicians any different for you than photographing other people?

(...)

→ You can read the full interview in rampstyle #35 “There Is No Substitute”.

Bryan Adams
Bryan Adams
Michael Köckritz

Michael Köckritz

Editor in Chief
As a journalist, author, artist and media maker, Michael Köckritz succeeds time and again in creating both attention-grabbing and sustainably stimulating impulses in the context of contemporary and future topics as well as lifestyle and luxury worlds. As publisher and editor-in-chief, he has realised a whole series of book and lifestyle magazine formats that have regularly won numerous national and international awards over the years. The car culture magazine ramp, the men's lifestyle magazine rampstyle and the design magazine ramp.design are published internationally and are considered style-setting.

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