Cars & Design

Pretty in Pink, cool in blue: Jaguar Type 00

Choosing Miami Art Week as the stage for unveiling a new concept car isn’t just logistics—it’s a statement. Jaguar is here to claim its place at the avant-garde with the Type 00.

  • Text
    Alfred Rzyski
  • Fotos
    Jaguar

Some information, frankly, isn’t necessary. For instance, Jaguar’s fine-print reminder that the Type 00 is "a concept model, not a homologated production car." A quick glance at this futuristic electric GT sedan makes that obvious. You’ve never seen anything quite like it, have you? Which brings us from the fine print straight to the headline. The Brits have teased their latest creation under the slogan "Copy Nothing", a mantra first coined by founder Sir William Lyons. The presentation during Miami Art Week was, unsurprisingly, one of a kind. And from where we’re sitting? Mission accomplished.

Now, let’s add a little footnote of our own.

The silhouette of the Type 00 feels like a polygenic reimagining of Jaguar’s icons, particularly the legendary E-Type. A long hood? Check. A compact, coupe-like rear? Double check. And the fact that two vehicles debuted at the world premiere? No accident. Like the muscular shape of the Type 00, it’s a nod to Jaguar’s history. At the 1961 Geneva Motor Show, two E-Type Coupés were unveiled—one for admiring, the other for test drives. The Type 00, however, is strictly for show. And what a show it is: one car dressed in "Miami Pink," the other in "London Blue." Subtle? Not quite.

We’ll leave that there for now and dive into the basics. The concept car showcases the direction Jaguar is heading. Its design language? Monolithic and avant-garde. Clean lines and expansive surfaces define the aesthetic, while wide, massive wheels reinforce the muscular stance. A wraparound glass canopy resembling a visor adds a futuristic touch, while a rear window is notably absent.

The front and shooting brake-style rear are equally striking. Up front, the headlights are reduced to ultra-thin LED strips that adorn large rectangular surfaces and a completely sealed grille. The rear echoes the front, showcasing Jaguar’s new "Strikethrough" design element—a feature teased in earlier visuals. And the iconic big cat? Emblematic, hinted subtly behind the rear wheel arch as part of the "Strikethrough."

Step inside, and it’s clear the artistry continues. Three handcrafted brass lines stretch the entire length of the interior, with a central 3.2-meter-long brass beam dividing two floating instrument panels. Travertine stone serves as both the structural foundation and a key to the interior’s color palette, supporting the floating seats and central console.

The seats, soundbar, and carpeting are wrapped in a wool blend inspired by handwoven yarns. Meanwhile, the panoramic glass roof not only frames the sky but animates the interior with shifting light patterns that bring textures to life.

And that, in essence, captures the Type 00’s philosophy: the only constant is change. Jaguar embraces this truth, proving it with every line, surface, and idea behind this concept.

One final footnote: the Type 00 will likely never hit the road. Jaguar’s first production model in this new era will be a four-door GT, slated for its grand reveal late next year.

More Information:

→ jaguar.de

Similar articles

Our Bestsellers

  • The Porsche Book
    The Porsche Book
    100,00 EUR
    An opulent and entertainingly informative coffee table book about the elite of automobiles – Porsche! It offers a comprehensive view of the brand's significance in pop culture and automotive history.
  • rampstyle #32 Stay Cool
    rampstyle #32 Stay Cool
    20,00 EUR
    A professional survival tip for beginners: If you become lost and a search is initiated for you: Stay put. This may sound simple, but it is not. In stressful situations, our brain releases a substantial amount of norepinephrine into the relevant receptors, which unfortunately significantly impairs cognitive function.
  • Mercedes-Benz Milestones
    Mercedes-Benz Milestones
    50,00 EUR
    In the visually stunning coffee table book Mercedes-Benz Milestones, the ramp editorial team takes you on a journey through the history of the internationally coveted German car manufacturer.
  • BMW Milestones
    BMW Milestones
    50,00 EUR
    The ultimate BMW guide: The icons of the car brand in a visually stunning coffee table book.
  • ramp #64 How About That!
    ramp #64 How About That!
    20,00 EUR
    Surprises open our eyes to new things, which now isn't really a big surprise. The unexpected simply stays in memory longer, sparks curiosity – and prompts action. Essential for adapting to a changing world. The future might just be warming up for progress. It's meant to move forward effectively.
  • ramp #65<br>Surfing Cowboys
    ramp #65
    Surfing Cowboys
    20,00 EUR
    If you think "Surfing Cowboys" refers to neoprene-clad prairie riders or surfers wearing cowboy hats, you're slightly off the mark in this case. In the latest issue of our Car.Culture.Magazine, it's about the meeting of two quintessentially American archetypes, both embodying a deep longing for lived independence and untamed, self-determined freedom.
  • rampstyle #31 Isn't That Something?
    rampstyle #31 Isn't That Something?
    20,00 EUR
    Focusing on the essentials, blocking out everything else... If you’re focused, you’ve already mastered one important key skill. In our multimodal world, focus is, unfortunately, a rather limited resource. In particularly focused moments, we forget all about time. But do we run the risk of developing tunnel vision? Does focus lose its power over time? Do we become habituated? Far from it. Unexpected surprises? Bring ‘em on!
  • ramp #63 Happy on the Road
    ramp #63 Happy on the Road
    20,00 EUR
    Happy on the road? You bet. For any respectable car culture magazine, after all, being happy on the road is a mandatory prerequisite. Over time, and with a little bit of luck (which is, after all, a close relative of happiness), these feelings cheerfully blossom into an emotional foundation that ...
  • rampstyle #30 Blue Skies
    rampstyle #30 Blue Skies
    20,00 EUR
    After “All Summer Long” here’s our follow-up issue with the title “Blue Skies”. Of course. Because readers who know a little something about the English singer and songwriter Chris Rea will have already noticed how we’ve come full circle here. The blue sky as a symbol of hopeful optimism about what’s to come.
  • ramp #62 Wild Things
    ramp #62 Wild Things
    20,00 EUR
    Just heading along, the journey itself a wonderfully blank page that presents itself to us with a cheerful unpredictability, as an inspired playing field for trial and error, for curiosity and spontaneity, unexpected surprises and flights of fancy. Wild and untamed. Just like life itself.
  • Director’s Cut: Luxury
    Director’s Cut: Luxury
    80,00 EUR
    125,00 EUR
    Luxury is enticing and exciting, polarizing and provocative, not to mention that it is good for the economy. But the essence of luxury goes far beyond the material. Luxury appeals to our senses, our dreams and our desires. It immediately evokes images that are as precise as they are diverse. Luxury also triggers some pretty clear opinions – both favorable and unfavorable.
  • rampdesign: Success by Design
    rampdesign: Success by Design
    20,00 EUR
    A design that makes all the difference? Always a nice task. An even more exciting task is the development of an attractive and desirable design that is derived coherently from the brand and which creates long-term brand awareness using a modern approach. Which makes it so important to come up with a design that differentiates and positions the brand effectively.
  • rampstyle #29 All Summer Long
    rampstyle #29 All Summer Long
    20,00 EUR
    Barcelona in summer. With Alvaro Soler - and a Porsche 911 SC. An approach to the phenomenon and the person Yves Saint Laurent. We spoke with Udo Kier in Palm Springs, and Luc Donckerwolke in his garage. And then there's the cover - and the associated story of House of Spoils.
  • Porsche 911 Everlasting Love Stories
    Porsche 911 Everlasting Love Stories
    99,00 EUR
    Sixty years of the Porsche 911 – sixty years that stand for very personal, highly emotional relationships of love involving this sports car. Stories marked by love, lust and passion. Captured in this high-quality illustrated book.
  • ramp #61 Love Is in the Air
    ramp #61 Love Is in the Air
    20,00 EUR
    Blue skies, the scent of fresh grass, the warmth of the moment – but above all: sunshine. The light of the sun’s rays, scientists say, is the decisive factor at the beginning of the warm season that triggers the merry mix of happiness hormones which energetically drive us headlong into the summer.
  • rampstyle #27 <br> By the Way
    rampstyle #27
    By the Way
    20,00 EUR
    Did you know that between thirty and fifty percent of all scientific discoveries are the result of coincidence? Velcro, Viagra, X-rays – sometimes people find things without even looking for them, but they are rewarded with an unexpected alternative.
  • rampstyle #28 Into the Great Wide Open
    rampstyle #28 Into the Great Wide Open
    20,00 EUR
    An exclusive fashion editorial with Tim Bendzko. Unseen pictures by photographer Anouk Masson Krantz. A conversation with star director Guy Ritchie and a somewhat different interview with musician Dan Auerbach. All this and much more awaits you in this issue of rampstyle.
  • Director’s Cut: The Lamborghini Book
    Director’s Cut: The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. Alongside exclusive design sketches, an overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • The Lamborghini Book
    The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. An overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • ramp #60 Too Cool to Handle.
    ramp #60 Too Cool to Handle.
    20,00 EUR
    A magazine about coolness? Among other things. But one thing at a time. First of all, it’s off to the movies. There’s this businessman from Boston who helps relieve a bank of a substantial amount of money. The insurance companies are on to him, but they can’t prove a thing. That, in a nutshell, is the plot of...
  • ramp #59 Tomorrow Is Yesterday
    ramp #59 Tomorrow Is Yesterday
    18,00 EUR
    “Tomorrow Is Yesterday” was the title of an episode of the television series Star Trek, and although it was the nineteenth episode overall, it was the first to flicker into German living rooms fifty years ago this May. The story revolved around timelines and time travel.
  • rampstyle #26 Good News
    rampstyle #26 Good News
    15,00 EUR
    Two thin ovals far up inside a circle, a curved arc below, sketched on sunny yellow. In a split second, our brain has combined the elements into a smiling face, instantly putting us in a good mood. Wonderful! A smiley like that just feels good.
  • Men’s manual - Best of rampstyle by Michael Köckritz
    Men’s manual - Best of rampstyle by Michael Köckritz
    29,90 EUR
    Existential questions are answered here: How do I build the perfect sandcastle? How do I start a band? Is there a perfect record player? (Spoiler Alert: yes, there is). Men´s manual is a supergroup of sorts: ramp and teNeues throw together their concentrated expertise in lifestyle.
  • The Porsche Book
    The Porsche Book
    100,00 EUR
    An opulent and entertainingly informative coffee table book about the elite of automobiles – Porsche! It offers a comprehensive view of the brand's significance in pop culture and automotive history.
  • rampstyle #32 Stay Cool
    rampstyle #32 Stay Cool
    20,00 EUR
    A professional survival tip for beginners: If you become lost and a search is initiated for you: Stay put. This may sound simple, but it is not. In stressful situations, our brain releases a substantial amount of norepinephrine into the relevant receptors, which unfortunately significantly impairs cognitive function.
  • Mercedes-Benz Milestones
    Mercedes-Benz Milestones
    50,00 EUR
    In the visually stunning coffee table book Mercedes-Benz Milestones, the ramp editorial team takes you on a journey through the history of the internationally coveted German car manufacturer.
  • BMW Milestones
    BMW Milestones
    50,00 EUR
    The ultimate BMW guide: The icons of the car brand in a visually stunning coffee table book.
  • ramp #64 How About That!
    ramp #64 How About That!
    20,00 EUR
    Surprises open our eyes to new things, which now isn't really a big surprise. The unexpected simply stays in memory longer, sparks curiosity – and prompts action. Essential for adapting to a changing world. The future might just be warming up for progress. It's meant to move forward effectively.
  • ramp #65<br>Surfing Cowboys
    ramp #65
    Surfing Cowboys
    20,00 EUR
    If you think "Surfing Cowboys" refers to neoprene-clad prairie riders or surfers wearing cowboy hats, you're slightly off the mark in this case. In the latest issue of our Car.Culture.Magazine, it's about the meeting of two quintessentially American archetypes, both embodying a deep longing for lived independence and untamed, self-determined freedom.
  • rampstyle #31 Isn't That Something?
    rampstyle #31 Isn't That Something?
    20,00 EUR
    Focusing on the essentials, blocking out everything else... If you’re focused, you’ve already mastered one important key skill. In our multimodal world, focus is, unfortunately, a rather limited resource. In particularly focused moments, we forget all about time. But do we run the risk of developing tunnel vision? Does focus lose its power over time? Do we become habituated? Far from it. Unexpected surprises? Bring ‘em on!
  • ramp #63 Happy on the Road
    ramp #63 Happy on the Road
    20,00 EUR
    Happy on the road? You bet. For any respectable car culture magazine, after all, being happy on the road is a mandatory prerequisite. Over time, and with a little bit of luck (which is, after all, a close relative of happiness), these feelings cheerfully blossom into an emotional foundation that ...
  • rampstyle #30 Blue Skies
    rampstyle #30 Blue Skies
    20,00 EUR
    After “All Summer Long” here’s our follow-up issue with the title “Blue Skies”. Of course. Because readers who know a little something about the English singer and songwriter Chris Rea will have already noticed how we’ve come full circle here. The blue sky as a symbol of hopeful optimism about what’s to come.
  • ramp #62 Wild Things
    ramp #62 Wild Things
    20,00 EUR
    Just heading along, the journey itself a wonderfully blank page that presents itself to us with a cheerful unpredictability, as an inspired playing field for trial and error, for curiosity and spontaneity, unexpected surprises and flights of fancy. Wild and untamed. Just like life itself.
  • Director’s Cut: Luxury
    Director’s Cut: Luxury
    80,00 EUR
    125,00 EUR
    Luxury is enticing and exciting, polarizing and provocative, not to mention that it is good for the economy. But the essence of luxury goes far beyond the material. Luxury appeals to our senses, our dreams and our desires. It immediately evokes images that are as precise as they are diverse. Luxury also triggers some pretty clear opinions – both favorable and unfavorable.
  • rampdesign: Success by Design
    rampdesign: Success by Design
    20,00 EUR
    A design that makes all the difference? Always a nice task. An even more exciting task is the development of an attractive and desirable design that is derived coherently from the brand and which creates long-term brand awareness using a modern approach. Which makes it so important to come up with a design that differentiates and positions the brand effectively.
  • rampstyle #29 All Summer Long
    rampstyle #29 All Summer Long
    20,00 EUR
    Barcelona in summer. With Alvaro Soler - and a Porsche 911 SC. An approach to the phenomenon and the person Yves Saint Laurent. We spoke with Udo Kier in Palm Springs, and Luc Donckerwolke in his garage. And then there's the cover - and the associated story of House of Spoils.
  • Porsche 911 Everlasting Love Stories
    Porsche 911 Everlasting Love Stories
    99,00 EUR
    Sixty years of the Porsche 911 – sixty years that stand for very personal, highly emotional relationships of love involving this sports car. Stories marked by love, lust and passion. Captured in this high-quality illustrated book.
  • ramp #61 Love Is in the Air
    ramp #61 Love Is in the Air
    20,00 EUR
    Blue skies, the scent of fresh grass, the warmth of the moment – but above all: sunshine. The light of the sun’s rays, scientists say, is the decisive factor at the beginning of the warm season that triggers the merry mix of happiness hormones which energetically drive us headlong into the summer.
  • rampstyle #27 <br> By the Way
    rampstyle #27
    By the Way
    20,00 EUR
    Did you know that between thirty and fifty percent of all scientific discoveries are the result of coincidence? Velcro, Viagra, X-rays – sometimes people find things without even looking for them, but they are rewarded with an unexpected alternative.
  • rampstyle #28 Into the Great Wide Open
    rampstyle #28 Into the Great Wide Open
    20,00 EUR
    An exclusive fashion editorial with Tim Bendzko. Unseen pictures by photographer Anouk Masson Krantz. A conversation with star director Guy Ritchie and a somewhat different interview with musician Dan Auerbach. All this and much more awaits you in this issue of rampstyle.
  • Director’s Cut: The Lamborghini Book
    Director’s Cut: The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. Alongside exclusive design sketches, an overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • The Lamborghini Book
    The Lamborghini Book
    100,00 EUR
    Author texts, expert interviews and aesthetically pleasing imagery do the brand justice in all aspects and make the book a must-have for all car fans and Lamborghini enthusiasts. An overview of all series models with full technical specifications completes this extraordinary and ambitious book project.
  • ramp #60 Too Cool to Handle.
    ramp #60 Too Cool to Handle.
    20,00 EUR
    A magazine about coolness? Among other things. But one thing at a time. First of all, it’s off to the movies. There’s this businessman from Boston who helps relieve a bank of a substantial amount of money. The insurance companies are on to him, but they can’t prove a thing. That, in a nutshell, is the plot of...
  • ramp #59 Tomorrow Is Yesterday
    ramp #59 Tomorrow Is Yesterday
    18,00 EUR
    “Tomorrow Is Yesterday” was the title of an episode of the television series Star Trek, and although it was the nineteenth episode overall, it was the first to flicker into German living rooms fifty years ago this May. The story revolved around timelines and time travel.
  • rampstyle #26 Good News
    rampstyle #26 Good News
    15,00 EUR
    Two thin ovals far up inside a circle, a curved arc below, sketched on sunny yellow. In a split second, our brain has combined the elements into a smiling face, instantly putting us in a good mood. Wonderful! A smiley like that just feels good.
  • Men’s manual - Best of rampstyle by Michael Köckritz
    Men’s manual - Best of rampstyle by Michael Köckritz
    29,90 EUR
    Existential questions are answered here: How do I build the perfect sandcastle? How do I start a band? Is there a perfect record player? (Spoiler Alert: yes, there is). Men´s manual is a supergroup of sorts: ramp and teNeues throw together their concentrated expertise in lifestyle.