Why reinvent the notion of the sports car – and why now?
Because the electric age comes with hitherto unknown possibilities. The roadster segment has lost popularity in recent years, not least due to SUVs. But an open car affording absolute quiet and the force of an electric motor is another story. I believe that electric mobility could give rise to a renaissance of sports cars.
What’s the role of design? What makes it a sports car?
The Polestar O2 is our vision of a new era of the sports car. For one thing, there’s the flexible, tailor-made aluminum platform our company has developed. It’s particularly suitable for sports cars because it’s so light and very stable. Then there’s the uniqueness of our design. In our concept vehicles, the Polestar Precept and the Polestar O2, we show for instance in the lights that we are our own brand with signature shapes and forms that have nothing to do with Volvo. As a team, we’re capable of designing classic automobiles. The Polestar O2 has the proportions of a classic sports car, but when it comes to form, it’s extremely avant-garde. That’s a combination that truly excites car lovers. It creates novel emotions. It’s a highly emotional product.