This week marked the official start of Hamilton’s Ferrari journey—and what a start it was. On Monday, Ferrari made a media-savvy announcement, presenting their new driver at Michael Schumacher Plaza, located in front of Enzo Ferrari’s house, standing side by side with his favorite sports car, the Ferrari F40. At 40 years old, Hamilton has long admired the sports cars from Maranello, even before joining Ferrari. A subtle but clever detail in the photo release? Only seven windows of the building are visible—a symbolic nod. The door to his eighth title with Ferrari? That’s for Hamilton to open himself. His outfit, at least, was already championship-caliber: a sharp pinstripe suit paired with a classic white shirt and tie. And, of course, there was the double-breasted Ferragamo coat that captivated fans. Social media quickly crowned him with a new nickname: “Don Lewis.”