More than toys: In conversation with Craig Callum
Between 3D printers, test tracks and phone calls to South East Asia, Hot Wheels creates hundreds of miniatures every year - and each one not only has to look good, but also get through loops. Craig Callum, Senior Design Manager for Hot Wheels Die-Cast Product Design, talks about the magic of the little cars, his personal "signature" called Old Red - and about the cooperation with Mercedes that turns an art object into a 1-dollar Hot Wheels for children's hands.
Cars