ID. GTI Concept
"We don’t want to look in the rearview mirror, we want to create new icons. We want to use the concept to create a high emotional profile and convince anyone who isn’t convinced by the new technologies yet so they’ll say, yeah, that looks good, we’ll go along with that.," says VW Chief Designer in ramp.design "Success by Design" about the first electric GTI. Taking a closer look at the compact sporty electric vehicle, it's clear that the folks from Wolfsburg have done a great job. The Volkswagen Not-Golf-but-GTI revives familiar virtues: a red GTI line, which is like the red thread in design – and of course: a wide stance, a slim body, and prominent wheels. This concept has been seen before with the Beetle and the Golf, and it keeps on running, of course, even in electric form.