Starting out with twenty-two subscribers, he already had thousands of followers just five years later. The content: travel tips, playlists, and men’s fashion brands, which Samis shared under the tagline “daily inspiration for cool kids”. “Our mission has always been to inspire smart guys to get out of bed and conquer what the day has in store. We wanted to provide something refreshing and simple to combat the ugly thoughts most people have in the moments right after their alarm goes off each morning.”
If you want to know what he wakes up to when his alarm goes, all you have to do is check out the cover of this magazine. The setting is simply quite exceptional.