Do you wear them yourself?
I bought my first Carrera in 2012, a limited edition for Jack Heuer’s eightieth birthday. I just loved it. It felt like I was wearing a piece of history. That’s what I love about the Carrera: its history with these many amazing chapters. That’s what made it an icon.
Is that what makes design timeless: the story it tells?
Timeless design itself is part of the story: the perfect lines, the way we designed the thickness of the watch, the push buttons, the crown, the legibility of the dial and the overall elegant simplicity. If it hadn’t been so avant-garde at the time, the story of this watch would also be a different one. But this Swiss avant-garde design, together with its sixty-year history, that’s what makes this watch so unique.