The Art of Telling the Time

Camouflage is actually meant to conceal. With Andy Warhol, it was different. In 1986, the American artist transformed the military pattern into brightly coloured works of art, even superimposing it onto his own self-portraits. Forty years later, Piaget has taken up this idea. And turned it into a watch that is certainly not likely to go unnoticed.

The Piaget Andy Warhol ‘Camouflage’ Limited Edition brings together two worlds that had already intersected during the artist’s lifetime. In 1973, Warhol bought a Piaget with a distinctive cushion-shaped case. He later met Yves Piaget in person and became part of the creative circle surrounding the Swiss manufacture. Since 2024, the model originally known as ‘Black Tie’ has officially borne his name.

For the new edition, Piaget did not simply print Warhol’s camouflage motif onto a dial. Instead, the composition is created from 27 individually cut elements made of deep blue sodalite, turquoise, satin-finished yellow gold and polished rose gold. More than 100 hours of work go into the design and manufacture of a single dial.

This small work of art is framed by a 45-millimetre white gold case. Inside, the automatic in-house calibre 501P1 with a 40-hour power reserve keeps time. On the back are Warhol’s signature and the individual edition number.

There will be 86 pieces worldwide. A deliberate nod to the year 1986, when Warhol created his famous camouflage self-portraits.

And somehow, this watch suits an artist who turned everyday objects into art and relished blurring the boundaries between high culture and consumer culture. After all, for Andy Warhol, it was never just about what you see, but also about how you see it.