Ramírez: That’s certainly a possibility.
Haase: I could bring my tea kettle.
Ramírez: You could. Or an espresso machine. There is a power outlet.
Mr. Ramírez, the IONIQ 6 looks as it was drawn in a single stroke of the pen. Where did you get the inspiration for this car?
Ramírez: When we first started talking about the streamliner form, we were able to draw on clear references from the past for inspiration. There are several examples in automotive history that express this very clearly. The original Saab, for example. It was designed by aeronautical engineers when the aircraft manufacturer decided to build cars in the late 1940s. It is a very free interpretation of the first-ever submarine. You can see the teardrop shape or streamliner form very well and can imagine how the air glides along almost without resistance.
What other features are important to you in car design? What story do they tell?
Ramírez: We genuinely want our design to be about our clients. To design well, we need to understand their desires and ambitions. Only then can we design for them. In a way, we are telling the story of our clients.
And those are different stories? There are quite some different designs in the IONIQ family.
Ramírez: The choice of a car is an expression of one’s own personality. That’s why we treat each car differently, depending on the purpose it is meant to serve.