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Lucien Laviscount steps on the gas for Bentley

A New Chapter in British Cool

Actor Lucien Laviscount and Bentley are writing a new chapter of British coolness together. As the new global brand ambassador, he represents what Bentley has always stood for: craftsmanship with soul, tradition with drive - and plenty of charisma.

  • Text
    Verena Stuhlinger
  • Photos
    Greg Williams Photography for Bentley

It has been speculated for a long time - now it's official: Bentley appoints the British actor Lucien Laviscount as the new global brand ambassadorr. A natural progression for Bentley - after all, Laviscount has already caused a stir at various events, including the Goodwood Festival of Speed.

Laviscount, best known for his role as Alfie in the Netflix hit "Emily in Paris", is the ideal person to connect the people and community around Bentley.

In his new role, Laviscount will meet Bentley fans at key events throughout the year. He will also collaborate with recently appointed external creative directors Mai Ikuzawa and Greg Williams on the production of a new shoot and campaign.

Laviscount, who originally grew up in Burnley in the north of England, remembers his first encounter with a Bentley "in the wild". He was playing football in the back streets when a Bentley drove past. "Everyone dropped everything to see the car," he says.

More than 25 years later, he now drives a customised Mulliner Continental GT Speed in Onyx Black with a Beluga and Fern Green interior and Galaxy Stone veneers.

"Becoming a brand ambassador for Bentley is something very personal for me."

For the actor, it is a moment that reflects his heritage and everything he is working towards. Because at Bentley, tradition, craftsmanship and innovation come together with a common goal: to honour, refine and develop the heritage to continue to inspire people in the future.

→ bentleymotors.com

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