Everything is supposed to be cool; everyone wants to be cool. We encounter the terms cool and coolness almost everywhere we go – at times overused, at times vague and undefined. At the same time, coolness inspires, it is confidence, an attitude, a style, an aesthetic. Coolness simplifies things. Down to the bare essentials. Laid-back, carefree. Authenticity at its purest.
Being cool means facing things calmly, courageously and with a friendly, detached elegance. If you can laugh ironically at yourself or at an agitated, outraged world, then you’re already living that wonderfully relaxed attitude that is cool. Just as humor is always a brilliant strategy for keeping things in perspective with the right amount of distance. And that’s what it’s all about here.