BOSS

Some Like It Cool

Fresh powder snow, a classic Porsche outside the chalet and the mountains within reach. What sounds like a rather successful winter weekend is actually the backdrop for the new BOSS Holiday collection. Between snow-covered afternoons and elegant evenings, the brand shows just how well winter cosiness and grand appearances go hand in hand.

Text
Alexander Morath
Photos
BOSS

The skis are sticking out of the boot of the classic Porsche, the air is crisp, and somewhere inside the fire is probably already crackling in the fireplace. One could certainly imagine worse things. Or could one?

For its new festive campaign, BOSS has conjured up an alpine winter wonderland from a woollen hat, which could just as easily serve as the setting for a stylish weekend getaway. Photographed by Dan Jackson, starring Noah Mills, Grace Elizabeth, Juhyung Kang, Hamid Onifade and Annemary Aderibigbe.

The concept follows the pleasantly relaxed rhythm of a winter holiday. First, arrive, head out into the fresh air and enjoy the view. And later? Things can certainly take a slightly less elegant turn.

During the day, soft knits, high-quality fabrics and casual layered looks set the tone. Warm winter jackets meet relaxed tailoring; comfort meets a certain effortless sense of style. Everything looks as though you could go straight from a walk in the snow to an aperitif.

“The concept follows the pleasantly relaxed rhythm of a winter holiday. First of all, settle in, get out into the fresh air and enjoy the view.”

1/4

As the sun disappears behind the mountains, the wardrobe changes in an instant. Precisely tailored tuxedos, elegant dresses and striking accessories take centre stage. A winter weekend turns into a rather stylish evening gathering.

And because, as we all know, the festive season is also a time for presents, BOSS continues its collaboration with Steiff. The joint capsule collection combines the toy manufacturer’s time-honoured craftsmanship with contemporary fashion. Teddy-inspired garments and accessories are included, as is an exclusive Steiff bear complete with a matching bag charm. Cuddle factor? That’s included, then.

The celebrations extend beyond the alpine imagery too: Fernando Alonso, Jenson Button, Alica Schmidt, Shohei Ohtani and S.COUPS, amongst others, are featuring in the campaign through their own social media episodes centred on the joy of giving and receiving gifts.

The BOSS Holiday Collection 2026 is available at boss.com and in BOSS stores. The collaborative collection with Steiff is also available at steiff.com and in selected Steiff shops.

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