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BMW Lifestyle x PUMA: Racing icon with style

Time is racing – but not as stylishly as the legendary BMW M3. To celebrate the sports car icon in style, BMW Lifestyle is launching an exclusive collection together with PUMA to mark its 40th anniversary.

  • Text
    Verena Stuhlinger
  • Photos
    BMW Group

It all began in 1986 as a homologation model for the German Touring Car Championship. The BMW M E30 became a cult vehicle, especially off the racetrack – and has lost none of its fascination 40 years and six generations later.

Now, thanks to BMW Lifestyle and PUMA, this fascination is being transferred to the world of fashion in a sporty and casual way – from the racetrack to the road and beyond.

The anniversary collection under the motto "Ultimate Racing Machine" combines racing DNA with modern design. The focus is on a special T7 tracksuit set, reinterpreted Speedcat sneakers and other striking items of clothing in classic colour variants that are reminiscent of the most iconic eras of the BMW M3. Finished with exclusive anniversary branding, each design honours four decades of engineering and driving culture.

1/5

And the best thing about it: It also suits everyone who doesn't have petrol in their blood! The PUMA x BMW M3 40th Anniversary Collection is now available in selected PUMA stores worldwide and online.

→ puma.com

→ lifestyle.bmw.com

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