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Jimmy Choo Summer 2026

Back to the Roots

Luxury shoes can certainly be appropriate in the British countryside. Provided, that is, they are by Jimmy Choo. After all, the brand gained international recognition when it became a staple of the royals’ wardrobe. The setting for the brand’s summer 2026 menswear campaign: the British countryside.

  • Photos
    Jimmy Choo

Jimmy Choo’s Summer 2026 collection offers a modern take on distinctive British style. The accompanying ‘Summer in Bloom’ campaign centres on model and florist Alfie Nickerson, with his beloved dachshund Wolfie playing a supporting role. The photos thus pay homage to creativity and to people who create something new across a range of disciplines.

In the campaign photos, Alfie celebrates the natural and fleeting beauty of his favourite flowers. In doing so, he embodies the spirit of the Jimmy Choo man – self-assured, playfully unconventional and with a personal style deeply rooted in the British countryside, which he has made his own. Nature, a constant source of inspiration for Jimmy Choo, runs like a thread through the campaign, serving both as a backdrop and as a creative ethos.

The Men’s Summer 2026 collection is based on reimagined classics – styles that move just as effortlessly between a wide variety of settings as the men who wear them. Italian craftsmanship and traditional British shoemaking are reimagined, characterised by innovative materials, refined textures and a subtly rebellious spirit.

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→ jimmychoo.com

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