Antoni Tudisco and BMW M: The Best of Both Worlds

Mr. Tudisco, how would you introduce yourself to someone you’re meeting for the first time?

My name is Antoni Tudisco, and I’m a 3D visual artist and creative director. My art inhabits the intersection between reality and digitality, where boundaries blur and new worlds emerge. It’s not just about connecting tradition and modernity; it’s about creating visions that evoke emotions. My style reflects this duality: the tangible of the real world meets the intangible of the digital. And that’s exactly what makes my art unique.

The themes and contrasts that you explore in your work inevitably raise the question of where you draw your inspiration from.

Chaos and harmony, light and shadow. I’m a collector of contradictions: technological advances and organic forms, urban architecture and surreal landscapes – all this fascinates me. It is this dance of contrasts that repeatedly inspires me to think of my work in new dimensions. I’m inspired by anything that makes me want to say “wow”. That could be the lines of a futuristic architectural design or an unexpected sound in a piece of music. It’s a feeling of something that resonates inside me, something that won’t let me go. Design, fashion, architecture – these are all forms of expression that inspire me and fuel my creativity.

How would you define good design?

Good design doesn’t have to be loud. Though it does have to speak. Make you think. Trigger something in you. For me, good design is a balance between functionality and aesthetics. It tells a story, with no need for words.

What experiences have shaped your style and your approach to digital art?

I have an Italian father and Filipino mother, and growing up in that multicultural environment has certainly left its mark. I’ve also been fascinated by street art, fashion and the energy of my world ever since I was a child. And I’ve always had this inner urge to express everything I felt in art. Later, when I discovered the world of digital tools, it became clear to me that I wanted to build a bridge between the physical and the digital, between fantasy and reality.

Does the principle of “form follows function” play a role in building this bridge?

It’s something like a silent rule working in the background for me. The design should remain true to its purpose but leave room for emotions. Especially in the digital world, functionality can be poetic – an interface that intuitively touches, a graphic element that not only speaks in aesthetic terms but also interactively.

How do you use artificial intelligence in your work?

Digital tools and AI are like partners that push the boundaries of my vision. They help me to make the invisible visible, to shape the unimaginable. Artificial intelligence opens up completely new creative spaces and allows me to play with patterns, textures and effects. But ultimately, human intuition is and remains the heartbeat of my art.

And how do you incorporate your style and values into brand partnerships like the one with BMW?

Collaborations like these offer the opportunity to merge two worlds. BMW brings precision and dynamics, I bring vision and emotion. My style flows into the work (...)

→ Read the full interview in ramp #66.