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Bentley x Paris Saint-Germain

A one-two between Crewe and Paris

The Champions League meets Grand Touring. Bentley Motors and Paris Saint-Germain are joining forces. Between now and 2028, the British luxury brand and the French football club aim to show what happens when automotive craftsmanship meets Parisian savoir-vivre. It sounds like a rather exclusive line-up.

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    Bentley

On the one hand, British automotive engineering; on the other, a football club that has long been a key player in the worlds of fashion, music and design. Bentley and Paris Saint-Germain have announced their official partnership. For the next two seasons, Bentley will be the club’s official partner in the luxury car sector.

This involves more than just a automotive presence on the touchline. Both brands aim to bring their worlds together and create new experiences side by side.

From Crewe to the Seine.

On closer inspection, it is not really surprising that Bentley and PSG have joined forces. Whilst cars have been crafted in Crewe with a remarkable attention to detail for over 100 years, Paris Saint-Germain has long since evolved into an international lifestyle brand.

Football is now just one part of the story. Fashion, music, art and design are now just as much a part of the world of PSG. The partnership with Jordan, which has been in place since 2018, illustrates quite clearly just how far the club’s influence extends beyond the touchline.

And Bentley? With the Continental GT, the Flying Spur and the Bentayga, it already has a rather compelling vision of how to combine performance and luxury in an ideal and contemporary way.

“Bentley and PSG have announced exclusive experiences, special events and joint storytelling projects. The focus is on design, culture, sport and the communities associated with both brands.”

More than 90 minutes.

So what exactly can we expect? Bentley and PSG have announced exclusive experiences, special events and joint storytelling projects. The focus will be on design, culture, sport and the communities of both brands.

Specific formats have not yet been revealed. But the collaboration is certainly exciting: here, British craftsmanship meets the creative energy of Paris. Two different worlds that have long since ceased to be limited to cars and football, respectively.

The partnership runs until 2028. Plenty of time, then, to show what can emerge from this unusual combination.

In any case, this new addition looks very promising.

→ bentleymotors.com

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