Cars

Oxford in every detail

Twenty-five years ago, the first modern MINI rolled off the production line in Oxford. A quarter-century anniversary like this is always cause for a special celebration. And, of course, MINI is no exception.

And how are the British marking the occasion? With the MINI Cooper Oxford anniversary edition. With its striking design, it makes it clear even to the most uninformed observer where the brand comes from. 

  • Text
    Verena Stuhlinger
  • Photos
    BMW Group

Anniversaries are a good time to look back. So let’s do just that. And let’s start in 1959. The British car designer Alec Issigonis sketched out the idea for the MINI on a napkin: a small, economical car that could still accommodate four people and their luggage. His solution was radical: front-wheel drive, the engine rotated by 90 degrees, the gearbox squeezed in beneath the engine, and smaller wheels. It was set to become the quintessential British small car. And there’s more: in the 1960s, John Cooper recognised the potential in the design and developed it into a rally car – which went on to win the Monte Carlo Rally. In fact, it won it three times: in 1964, 1965 and 1967.

This formed the basis for every MINI that was to follow. This was also the case in 2001, when BMW launched the modern MINI. The car is produced in Oxford, where the first MINI Classic rolled off the production line on 8 May 1959. It therefore makes perfect sense to name the anniversary edition marking the 25th birthday of the new model after its birthplace. The MINI Cooper Oxford Edition also celebrates its heritage with a roof design that’s impossible to miss – and which could hardly be more British.

The design is based on the current MINI Cooper 3-door, available as the Cooper C and Cooper S. The central design element is the Union Jack. The motif is featured on the contrasting white roof and runs as a continuous stripe from the bonnet to the rear – a band that visually ties the entire bodywork together. Complementing this are white mirror caps providing a subtle contrast, as well as 18-inch Slide Spoke 2-tone alloy wheels, whose wheel hubs and valve caps have been specially designed to match this edition. There are three paint finishes to choose from: Chili Red, Indigo Sunset Blue and Blazing Blue.

The British theme is also consistently carried through into the interior. The Union Jack appears as a three-dimensional detail on the steering wheel, whilst specially designed floor mats further draw on MINI’s motorsport heritage, combining British symbolism with the brand’s sporty character.

At the same time, MINI is launching the ‘Oxford Capsule’ lifestyle collection. Bags, T-shirts, caps, stickers and – very British – an umbrella that doubles as a walking stick bring the anniversary edition into everyday life.

→ mini.de

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