A Porsche is a Porsche is a Porsche. Why is that? The answer can be found in the 400-page book “Porsche – The Design Book,” which includes exclusive personal sketches and notes from Porsche Design Director Michael Mauer.

You don't do it because it's sensible. Not because it's efficient. You do it for the story. Just for the plot.

To mark this milestone anniversary, this cult book on the cult Porsche explores the inspiration behind the body design, reveals the development process and traces the evolution of eight generations of the 911 – all featuring exclusive material from the Porsche archives.

We celebrate the moments that last – on the racetrack, in competition, in those decisive fractions of a second. And in all the personal moments in between.