Porsche 911 Design Book

Porsche 911 Design Book

A Porsche 911 has always been a different kind of sports car. One that wanted nothing to do with the conventional, the well-balanced, the tried and tested average. In the Porsche 911, a dream and one's own ideas of its realisation have long been condensed with an intense attitude to life.
40,00 EUR
incl. VAT plus shipping costs (if not stated otherwise)

A Porsche 911 has always been a different kind of sports car. One that wanted nothing to do with the conventional, the well-balanced, the tried and tested average. In the Porsche 911, a dream and one's own ideas of its realisation have long been condensed with an intense attitude to life.

"You make a statement and become part of a community. Car brands have always sold experiences, not products. The feeling of freedom, power and strength. Car brands have always sold experiences, not products. Design has a signalling effect, creates identity, becomes a contact and relationship surface."
Michael Mauer

That's what makes it so sexy. Design creates identity, becomes a contact and relationship surface. For products and brands. Design tells the story. Design makes the difference.

The Porsche 911 shows the way. For seven generations already. Now the eighth is coming with the 992 designation. A wonderful occasion to dedicate a very special design book to the 911 in a close and always stimulating collaboration with its current chief designer Michael Mauer.

Here it is!

  • Pages
    180
  • Format
    300x235 mm
  • Language
    German & English

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