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Porsche 911 Design Book

Porsche 911 Design Book

A Porsche 911 has always been a different kind of sports car. One that wanted nothing to do with the conventional, the well-balanced, the tried and tested average. In the Porsche 911, a dream and one's own ideas of its realisation have long been condensed with an intense attitude to life.
40,00 EUR
incl. VAT plus shipping costs (if not stated otherwise)

A Porsche 911 has always been a different kind of sports car. One that wanted nothing to do with the conventional, the well-balanced, the tried and tested average. In the Porsche 911, a dream and one's own ideas of its realisation have long been condensed with an intense attitude to life.

"You make a statement and become part of a community. Car brands have always sold experiences, not products. The feeling of freedom, power and strength. Car brands have always sold experiences, not products. Design has a signalling effect, creates identity, becomes a contact and relationship surface."
Michael Mauer

That's what makes it so sexy. Design creates identity, becomes a contact and relationship surface. For products and brands. Design tells the story. Design makes the difference.

1/7

The Porsche 911 shows the way. For seven generations already. Now the eighth is coming with the 992 designation. A wonderful occasion to dedicate a very special design book to the 911 in a close and always stimulating collaboration with its current chief designer Michael Mauer.

Here it is!

  • Pages
    180
  • Format
    300x235 mm
  • Language
    German & English

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Press reviews

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