Cool Stuff

Minimalist, rugged, mechanically reduced to the essentials with an extremely clean design, plus a long service life thanks to the extremely high manufacturing quality. Rethinking the bicycle was quite a challenge – that was back in 2009.

F.A. Porsche drew the 911, founded Porsche Design - and loved watches. In 1972, when he designed the Chronograph 1, he followed one premise: "My aim was to create a watch to match the car." Goal achieved. Time and again with the CHRONOGRAPH 1 - 911 S/T.