Real cowboy paintings become jacquard woven rugs for mackintoshes, but also an embroidered jacket or prints on garments that have aged as if they had been eroded by the prairie sun. Perfectly matching boots and shoes? Are also among the luxury goods presented. Just like Louis Vuitton's North Star - the constantly reinvented travelling bags that define the brand. They too are inspired by equestrian and pastoral culture.
What will Pharell Williams' next collection look like? Despite all our expertise, we can't even guess at this point. But that's the beauty of it - we're thinking of the Wild West. Beyond the horizon? Lies the future, the next adventure and of course freedom.