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Vitamin Sea: Paul & Shark meets Bixio Braghieri

Milan is not on the Mediterranean. But that doesn't matter, because Paul & Shark and artist Bixio Braghieri are bringing a Mediterranean feeling to the metropolis for Milan Design Week - with a limited capsule collection.

  • Text
    Alfred Rzyski
  • Fotos
    Paul & Shark

They say that everything in life comes in waves. That's right - and luxury outdoor fashion brand Paul & Shark and artist Bixio Braghieri are coming together for Design Week in Milan. Their joint Caspule Collection with limited edition T-shirts combines art, design and the brand's roots in seafaring. "Today, the boundaries between fashion, design and art are extremely fluid. Fashion is a fusion. It is communication. It is an artistic message that should be spread, and our message comes from the sea," says Andrea Dini, CEO of Paul & Shark.

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It is only logical that the collaboration between Paul & Shark and Bixio Braghieri also has its origins in the basic theme of the sea. With its scents, nuances, power and lightness, the ocean has always inspired the brand - as it has Bixio Braghieri. The multidisciplinary artist has chosen to live by the sea and to constantly depict new nuances of the sea in his creations. This shared vision characterises the limited edition Capsule Collection T-shirt with an artistic interpretation of the shark, the iconic symbol of Paul & Shark.


And because more sea is always a good idea, the collection also includes two motifs: on the first, the shark takes centre stage, on the second it is more of a hint. The colour palette is also reminiscent of water: the shades range from light blue to aqua green and sky blue. White is still a key component and is reminiscent of the waves breaking on the rocks, as well as the iconic Paul & Shark blue. White continues to be a staple and is reminiscent of the waves crashing on the rocks. The limited edition T-shirts will be available in the brand's shops from April 2024.

More information:

→ paulandshark.com

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