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Frankfurt Book Fair

‘Crazy About Rolex’ in Frankfurt

Until Sunday 11 October, the exhibition centre in Frankfurt is all about books: amongst the novels and non-fiction titles, it’s well worth popping over to the ACC Art Books stand. That’s because they’ve got a title on display that’s sure to set watch enthusiasts’ hearts racing: ‘Crazy About Rolex’ by Michael Köckritz.

  • Text
    Verena Stuhlinger
  • Photos
    ramp

Ian Fleming created his fictional character James Bond back in 1953, and knew right from the start that his secret agent should wear a Rolex. And this year, to mark the 78th Frankfurt Book Fair, the watch returns to where it all began: the book. It’s a rather different kind of Rolex book: ‘Crazy About Rolex’.

What can you expect? 308 large-format pages, around 250 photographs, many of which have never been published before. Submariner, Daytona, GMT-Master, Datejust: every icon gets its own story. Ramp’s editor-in-chief, Michael Köckritz, tells these stories together with his team, drawing on a wealth of knowledge and with a healthy dose of humour. If you’re looking for reference numbers and dial forensics, you’d be better off consulting a collector’s catalogue. But if you want to know why a watch becomes a ‘love brand’, this is the perfect place to start.

→ Go to the book
You’ll definitely be in the right place in Hall 4.2 at Stand D91, where you can find us and other ramp books at ACC Art Books’ stand
.

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