Limited VIP Edition: Porsche – The Design Book

Line Management

The most important tool for designers? It’s still the pencil. It allows ideas to be visualised spontaneously, immediately and quickly.

That’s why most designs at Porsche are first created on paper. These are small works of art that, as the process continues, are transformed into moving works of art with the help of innovative software and elaborate clay models. We show you how this works at Porsche in "Porsche – The Design Book".

The silhouette, with its rearward-sloping flyline, is a defining feature of the 911. But right from the start, the powerful shoulders, the raised wings and the sculpted surfaces have also characterised the model range – something that must, of course, be reflected in every new sketch.
The future is rooted in the past: the original 911 is the blueprint against which not only every subsequent generation of the 911 must be measured, but also every other model range.
From a low-slung sports car to a high-riding off-roader: with the Cayenne, Porsche broke new ground. And the designers had already shown in their sketches how they interpreted the ‘S’ in ‘Sports Utility Vehicle’.
550 Spyder, 718, 914 – when the idea for a new mid-engined sports car for series production was first conceived in the nineties, the right DNA was certainly already there.
Even though the rear-mounted engine is regarded as an unmistakable hallmark of a Porsche, it all began with a mid-engine layout in the 356 ‘No. 1’ Roadster. That was in 1948. Just under half a century later, this concept is being revived. Even the very first sketches show the direction the brand would take from 1996 onwards with the Boxster and from 2005 onwards with the Cayman.

→ You can find more sketches and interesting facts in "Porsche – The Design Book". Now also available in the limited VIP edition .

Limited VIP-Edition: Porsche – The Design Book

Limited VIP-Edition: Porsche – The Design Book

Ein Porsche ist ein Porsche ist ein Porsche. Warum das so ist? Porsche – The Design Book liefert auf 400 Seiten die Antwort – unter anderem mit exklusiven Skizzen und persönlichen Anmerkungen des langjährigen Porsche Designchefs Michael Mauer. Die auf 20 Exemplare limitierte VIP-Edition erscheint in einer hochwertigen schwarzen Leinenbox und umfasst zwei von Michael Mauer signierte Serigrafien.

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