How does that work: translating stories into scents and filling them into flacons? Could you tell us a bit about the creative process and the collaborations behind this project?
I’ve had my own perfume organ ever since I was young, but I quickly realised I was not a master perfumer. So I needed professionals to realise this very personal project. I have been approached by several fragrance companies over the years, but I never felt the perfect match until I met PYD. With the three master perfumers Daphné Bugey, Annick Ménardo and Dominique Ropion, we invented a new language, a new creative process to translate my dreams, my visions, my explorations into fragrances. Through their personality and savoir-faire, my words became scents.
Until you started creating perfumes, you worked exclusively with matter. What is especially important here for you?
Whether it is a toothbrush or a hotel, I’ve always thought
of the benefit my creation will bring to the person who will use it or who will go to the place I created. For me, creation, whatever form it takes, must improve the lives of as many people as possible. I like to create scenarios where people can feel more beautiful, more confident, more in love. Places are about a feeling. It’s an experience, a full experience for the body: the view, the sound, the mind, the culture and everything. To design an object or a place, I use the same parameters: creativity, rigorousness, working on a political statement, sexual statement, ecology and so on.