The chronicle of her career reads like a film script: Kate Moss was discovered at New York's JFK airport in 1988, and in the same year the 14-year-old signed a contract. And became the face of a Calvin Klein campaign. Her subsequent rise? Comet-like. At the age of twenty, she was already a millionaire. A jet-set life as a supermodel followed. With many highs - and everything that follows. Including campaigns for the most sought-after brands. Like Burberry. She went on to work with her compatriots for many years. A successful model, very British. We look back on three great moments.
The 2000s: Burberry reinvents itself
When Christopher Bailey took over as head designer at Burberry from Roberto Menichetti in 2000, everything from bags to dog coats was chequered. Bailey's first official act was to minimise the use of design. (OK, Kate Moss' bikini in the famous campaign was completely chequered, but very small). Bailey is transforming Burberry back into a trend brand. He associates Burberry with "isheveled elegance, this beautiful craftsmanship with something a bit broken up", he once said. And somehow also describes Kate Moss, regardless of whether she is wearing a bikini or the traditional trench coat.
