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Norman Konrad: Clever Coincidence

To create images that have never been seen before, NORMAN KONRAD likes to plan his work down to the smallest detail – only to ultimately recognize spontaneous situations as ingenious opportunities. His situational photographs celebrate that fascinating moment when the actual encounters the incidental. And with the right mindset, a random occurrence suddenly becomes a clever one.

  • Text
    Wiebke Brauer
  • Photos
    Norman Konrad

Norman Konrad was born in Gotha in 1976 and before turning his full attention to photography trained as an auto mechanic. During this time, he was constantly looking at his watch, as he told us, because the time simply didn’t want to pass. He then studied photography and design in Bielefeld and Prague and since 2006 has been working as a freelance photographer. Clients include Nivea, Spotify and print media such as The Red Bulletin and Stern. The Berliner-by-choice still keeps a close eye on his watch, though these days he is surprised at how time flies. Asked why exactly he became a photographer, Norman Konrad says, “It sounds like a cliché, but I take pictures because I really enjoy working with people.”

Norman Konrad about the creation of the photo with Paulina Rojinski shown above: “People often want their photos to be colorful and lively. This time I had more time to think of something in advance. For the shoot with television presenter and actress Palina Rojinski, I ended up choosing Onkel Philipp’s Spielzeugwerkstatt, a toy store in Prenzlauer Berg. It was perfect!”

“In his home country, Austrian ski racer Marcel Hirscher is worshipped like a saint. I hadn’t even heard his name before. We ended up doing the shoot in a very beautifully located cabin near Salzburg. I thought the place was sensational, for him it was nothing special. We had a lot of fun. Now I’m a fan!
“In his home country, Austrian ski racer Marcel Hirscher is worshipped like a saint. I hadn’t even heard his name before. We ended up doing the shoot in a very beautifully located cabin near Salzburg. I thought the place was sensational, for him it was nothing special. We had a lot of fun. Now I’m a fan!
“I took this photo in Bangkok on a trip to Southeast Asia in 2013. I had spotted the shark before from a boat, so I just had to go there. I bought some chips to emphasize the food theme with the twist of eating and being eaten.”
“I took this photo in Bangkok on a trip to Southeast Asia in 2013. I had spotted the shark before from a boat, so I just had to go there. I bought some chips to emphasize the food theme with the twist of eating and being eaten.”
“I’m always grateful for other people’s suggestions – like here in this photo, when director Katja von Garnier suddenly got the idea to jump from the backrest of one seat to the next.”
Norman Konrad
Wiebke Brauer

Wiebke Brauer

Head of text ramp & Freelance author
After graduating from high school, Wiebke Brauer studied English and German as her first major with a focus on media culture. Interested in topics of all kinds and bird-free since 2016, as she says herself. With work for Spiegel Online, auto, motor und sport, Motor Klassik, Fuel and Stern, long a blog for the young and classic car site carsablanca.de - and more than fond of ramp magazine.
rampstyle #27
By the Way
Norman Konrad: Clever Coincidence

rampstyle #27
By the Way

Mal ganz nebenbei bemerkt: Rund 30 bis 50 Prozent aller Entdeckungen lassen sich auf Zufälle zurückführen. Ob Klettverschluss, Viagra oder Röntgenstrahlen – man findet etwas, was man so überhaupt nicht gesucht hatte, doch dafür wird man mit anderem belohnt.

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