Almost eight years have passed since his world hit "Hold Back the River" - and James Bay has grown up in the meantime. At least that's what the 31-year-old says about himself. Along the way, he produced his second studio album, changed his style with short hair and then returned to his usual long hair and hat. With his songs, on the other hand, there is no going back. Bay explains, "Don’t do something you’ve done before. That’s the rule."
He also reveals in the interview where his enthusiasm for making music still comes from after ten years: the "endless possibilities in making music, in telling stories" are what make Bay take up the guitar and microphone. And while we're on the subject of artistic diversity and style: At some point during the musical-photographic jam session of Bay, Adams and Köckritz, David Bowie comes up.