To hone your appreciation for the quality of new products, you’ve got to create a contrast to the hallmark of memory. Which immediately led us to the perfect location for this car wash: the hallowed halls of Audi Tradition in Ingolstadt. Beautifully positioned among the treasures from the historic vehicle collection, a legendary Audi Sport quattro and an Audi e-tron GT are waiting with us for Marc Lichte to come along.
There’s never been a car like the e-tron GT, says Audi. An all-
electric grand tourer. So we’re curious to hear what the designer has to tell us about his car, about all the buzz surrounding the future of Audi and, of course, about anything else that might come to mind.
Where does your love of cars stem from?
I grew up in the Sauerland region, in Arnsberg, a two-and-a-half-hour drive to Frankfurt. But every two years my father would take me down there for the IAA motor show. We drove there during the week after school because there was less traffic. My father owned Porsches, BMWs and once he had a Mercedes Pagoda. He even raced one of his Porsches, a 911 Carrera RS 2.7, in hill climb events.
What a great dad!
We spent a lot of time together, and that’s where my passion for sports cars comes from. Admittedly, Audi wasn’t really on my radar as a child. But then it happened: It was 1983, I was fourteen years old, and I was standing in front of an Audi Sport quattro, almost bizarre in its proportions, and yet totally innovative, completely radical. There was nothing else like it. I was completely blown away.