Brain research explains why the old saying is true. As early as the 1980s, neuroscientist Wolfram Schultz of the University of Fribourg in Switzerland observed in studies on monkeys that dopamine is triggered primarily by the anticipation of a reward. The US neuroscientist Kent Berridge from the University of Michigan distinguishes between ‘wanting’ and ‘liking’, that is, desire and enjoyment. Dopamine, he wrote in 1998 together with his colleague Terry Robinson, is needed for desire, but not for enjoyment. With cars, there’s something extra. Nobody is genuinely looking forward to sheet metal and carbon fibre. You look forward to the early morning on the mountain pass and to the story you’ll tell about it in the evening, explains ramp editor-in-chief Michael Köckritz in the latest ramp #71 ‘Yabba Dabba Doo!’. Or, in his own words: ‘The subjunctive is the grammar of anticipation.’