Artikel / Blog

A first look at new cars, old longings, Chinese ambition, French charm and perhaps the most important question at the Paris Motor Show: Who still knows how to turn a means of transport into an object of desire? Or, to put it another way: just how much is the motoring world still in love with itself?

Laurens van den Acker, Chief Design Officer of the Renault Group, is responsible not only for Renault but also for the design of Dacia and Alpine. But that is not the only reason why the job of an automotive designer is far more complex today than it was when he started out.