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  • Analog. Approachable. IWC Watches in the F1 Movie
    Analog. Approachable. IWC Watches in the F1 Movie
    Franziska Gsell, Chief Marketing Officer of IWC, on working with Brad Pitt, Hollywood’s fascination with Formula 1 – and how to communicate engineering excellence.
    Watches
  • A Man and his Watch: Brad Pitt x IWC
    A Man and his Watch: Brad Pitt x IWC
    You know Brad Pitt, but not yet the watch. In the film ‘F1’, he plays ex-driver Sonny Hayes, who is tasked with helping a young driver (Damson Idris) to success and return to Formula 1. His watch - an IWC Ingenieur - plays a central role in the film as it is the heirloom of his father, who was also a racing driver.
    Watches
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