Artikel / Blog

Ferdinand Karl Piëch, F.K.P. for short. In the automotive world, this name echoes through the universe on a par with the sound of a 16-cylinder engine at full throttle. Now Bugatti is honouring both of them. A conversation with Frank Heyl, Chief Designer at Bugatti, about a tribute to the Veyron, the aesthetics of "leaning back" and the legacy of a man who never took "no" for an answer.

Fashion isn’t just an accessory to mobility. It’s part of the movement. CUPRA has taken this idea and turned it into a radical design philosophy – creating its own creative ecosystem in the process: the CUPRA Design House.

Actually, it was only a matter of time. Well, and that time has now come: Head of Design at Zeekr, Stefan Sielaff, is now also part of the DESIGNBEST Hall of Fame for automotive design. And thus in the best company of Walter de Silva and Luc Donckerwolke.