Born where others like to go on vacation. Not on Mallorca, of course, but in South Tyrol. Spent most of his childhood picking apples and grapes and failing to become a professional guitarist. At 19, he fled abroad. First Vienna, then Munich - and stayed there. Because of the work. After a few daily newspapers, he went into the lifestyle sector. There he worked as a copywriter for numerous magazines and spent 13 years test-driving the latest cars all over the world. Since 2010, he has worked as a freelancer for newspapers, magazines, agencies and companies such as BMW, Audi, Google, Pro7 and ADAC. And fortunately more and more for ramp.