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Sunglasses

EssilorLuxottica: The New Shape of Cool

Between retro-futurism, performance aesthetics and pop culture, sunglasses are becoming the style-defining statement of the summer: while progressive shapes reflect the zeitgeist, legendary models such as the Ray-Ban Aviator are experiencing a new relevance. We have the overview. Pardon: the overview.

  • Text
    Jack Weil
  • Photos
    EssilorLuxottica

Futuristic shapes, aerodynamic lines and sculptural contours once again transform sunglasses into a defining style object. The fact that Bella Hadid at the Cannes Film Festival and Charli XCX in the music video for Rock Music both opted for a wrap-around model from the new Oliver Peoples x KHAITE collection seems less coincidental than a clear cultural signal. The new shield and visor frames not only convey Y2K nostalgia, but above all a new understanding of staging and presence.

Parallel to this, the glass itself is also attracting new attention. Shimmering metallic surfaces, translucent colour gradients and bold prints give classic frames an almost digital look - somewhere between racing, club culture and science fiction. Sunglasses are thus increasingly becoming a visual extension of one's own personality and have long since moved far beyond their functional role.

"It's 106 miles to Chicago, we have a full tank of petrol, half a packet of cigarettes, it's dark... and we're wearing sunglasses"
Blues Brothers

And while progressive shapes are looking to the future, iconic classics are also experiencing a new relevance. To mark the 90th anniversary of the Ray-Ban Aviator, the legendary aviator glasses are returning in an interpretation that is as nostalgic as it is luxurious. The first collaboration between Ray-Ban and Dolce&Gabbana in particular translates the archetypal retro look into a contemporary form of glamour - opulent, self-confident and with that aura of cultural timelessness that only true design icons possess.

In the end, the 2026 eyewear season is less about short-term trends and more about the return of striking silhouettes, emotional references and a new desire for expressive design. Between pop culture, technological aesthetics and retro-futurism, sunglasses are once again becoming the style-defining object of our time.

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→ Discover now at essilorluxottica.com

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